The Pure Colours LG's revolutionary nano-engineering technology utilises an innovative filtering system that refines the projected image and delivers exceptionally powerful picture quality with purer and more realistic colours than other conventional UHD TVs. Real 4K NanoCell TV delivers Real 4K resolution which meets international standards. Discover a more brilliant and clear visual experience with Real 4K resolution and NanoCell Technology. Elevate Your Viewing Experience The powerful Î±7 Gen3 Processor 4K delivers a spectacular visual and audio experience by optimising and enhancing picture and sound whatever the source. Pure Colours Turn Your Home into the Movie Theatre NanoCell TV makes all scenes real thanks to Pure Colours. In addition, it delivers optimised visuals and sound for a spectacular, more lifelike experience. Enjoy true home cinema with NanoCell TV. Enjoy professionally mastered visual and sound Watch movies the way they should be â€“ absolutely breathtaking. With Dolby Vision IQ, screen brightness, colour, and contrast are intelligently adjusted for content and lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action. Watch films as the director intended The all-new FILMMAKER MODEâ„¢ disables effects like motion smoothing, image sharpening and preserves the original vision of the director. It's easily activated through the TV menu, or by using the LG smart remote in-built voice control. We are proud that leading directors support this feature. Upgraded Major HDR Formats NanoCell TVs provide optimal HDR picture quality by adjusting the supported major HDR formats HLG and HDR 10. It allows you to enjoy all of your content in lifelike high definition. Crisp Detailed Scenes With Local Dimming, the colour and contrast levels are enhanced compared to direct back-lit TVs. NanoCell 4K provides a great entertainment experience with greater contrast. LG webOS smart platform: your favourite content all in one place Enjoy all your favourite content from Netflix, Disney+, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command. Your favourites, all in one place Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone. The home of Apple TV+ and much more Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. Itâ€™s personalised and expertly curated, so youâ€™ll discover the best of whatâ€™s on. And itâ€™s all in the Apple TV app. Free Channels & On Demand Video LG Channels, powered by XUMO, gives you access to full-length movies and today's top 50+ popular channels from the Internet, TV and more. LG Channels is free of charge and available on your LG NanoCell TV giving you easy, one-click access. Pure Colours Bring the Battle Alive in Front of You NanoCell technology renders a virtual world that surpasses reality with Pure Colours. In addition, various game features such as Low Input lag, HDMI 2.1 and HGiG take your gaming to the next level. React and Aim Faster NanoCell TV allows users to instantly attack the opponent without delay thanks to super low input lag. Future-proofed for Next Gen gaming A higher frame rate, VRR, ALLM, and eARC support. HDMI 2.1 allows fast-moving content in higher resolution and smooth, synchronised graphics. It's a more lifelike gaming experience. Flawless Gaming This LG NanoCell TV has VRR support, making it the right choice for your gaming setup. Supported console games will be clearer and smoother, with less stutter, lag, and flickering HDR for Gaming HGiG delivers HDR gaming graphics best matched with the performance levels of your TV. With LG NanoCell TV, play from a wide selection of games with the confidence in a TV that will show every game at its absolute best. Nano Accuracy Pure Colours from all angles Thanks to the Nano Accuracy feature, this NanoCell TV delivers accurate colours from any angle, all on a large screen with minimalised distortion. See Every Movement in Detail Residual image (motion blur) must be avoided at all costs when watching sports. Now, with the Motion Pro feature, you can watch every quick and subtle movement of each player without the motion blur on your TV. With LG NanoCell, thereâ€™s no need to worry about blurring or flickering. Never miss updates on your favourite team Catch every moment of your favourite team with LG Sports Alert. The Sports Alert feature gives you real time alerts on your favourite sports news (e.g. results, goals) whilst watching something else so you won't miss out and can fully relax whilst watching other content. an immersive experience With Bluetooth Surround Ready, youâ€™re fully immersed in the stadium atmosphere. All you have to do is simply connect two compatible Bluetooth speakers of the same model to your LG NanoCell TV for an enhanced surround sound experience. Do More Beyond the TV Transform your TV into a central hub with the intelligent ThinQ AI. With natural voice recognition, LG ThinQ allows you to command and control your compatible Home IoT ecosystem, simply with your voice via your remote control. Add Sophisticated Ambiance With its minimal Nano Bezel, NanoCell designed to blend into any interior and delivers immersive viewing experience without any interruption.